Experience

e63e94_4b3d479cc42a4560a0b4a1c180b28668
I am a highly efficient, innovative and methodical marketing manager with extensive experience of supporting sales departments by reviewing, developing, defining their overall marketing strategy. I have over 5 years’ experience in different industries:  Hospitality, Overseas Education and Wine industry.


MARKETING MANAGER | 05.2014 – CURRENT
Les Celliers d’Asie & Red Apron Fine Wines and Spirits | Hanoi, Vietnam

Responsible for all corporate marketing, researching and planning campaigns, including the delivery and results of key strategic initiatives. Manage Annual budgets for different brands, event management and marketing strategies for on trade & off trade nationwide.

For more information on past projects, please check Projects section.


MARKETING MANAGER | 01.2014 – 05.2014
Vegastar Technologies Limited | Hanoi, Vietnam

Contracted project to launch the new tele-health clinic named Dr. Binh and its website.


MARKETING MANAGER | 02.2013 – 01.2014
ISC-UKEAS Overseas Study Consultancy | Ho Chi Minh city, Vietnam

Developed, implemented,  maximized,  monitored  and  evaluated  the  company’s  Communication objectives, strategies,  including  advertising, public relations and graphics so as to support the objectives set in the  annual Marketing Plan.

Main focus was  on  annual Education Fairs and E-commerce which required a full rewrite  of the website to ensure  a  place in  top 5  on organic Google search.


ASSISTANT MARKETING AND COMMUNICATIONS MANAGER | 02.2013 – 01.2014
Sofitel Plaza Hanoi (Now re-branded Pan Pacific) | Hanoi, Vietnam

In charge of the Marketing department as there was no Marcom Manager.

Developed annual and quarterly marketing plans & budgets.

Created property’s official press kits, press releases and creative communication of news worthy items with an assigned PR agency.

Maintained a perpetual analysis of competitor’s marketing and communication activities in the Vietnamese market. Have a thorough knowledge of competitive marketing, business strategies in the Vietnamese market.

My resume is available to download here.